Problem 3(See pages 566-568) Classify each of the following as an example of dir

Question

Problem 3(See pages 566-568) Classify each of the following as an example of direct, interactive, and/or mass marketing. a. A cosmetics firm pays for full-page display ads in a number of top women's magazines. b. A magazine distributor mails a fold-out flyer advertising its products to the addresses of all individuals it has identified as possibly interested in magazine subscriptions. c. An online gambling operation arranges for popup ads to appear on a digital device's screen every time a person uses a media player to listen to digital music or play video files, and clicking on the ads directs an individual to its Web gambling site. d. A car dealership places advertisements in newspapers throughout the region where potential customers reside.

Explanation / Answer

A) mass marketing. It is The promotion of a product to a large target audience So that it could be appealed to as many customers as possible

B) direct Marketing. It helps to connecti directly with targeted segments or individual consumers, often on a one-on-one, interactive basis

C) interactive marketing - It is The two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer has the control over the amount of information received from the seller.

D) mass marketing - because there is a promotion of a car to the targeted audience

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