The product chosen for this assignment is Johnson & Johnson baby soap, also plea
ID: 1166654 • Letter: T
Question
The product chosen for this assignment is Johnson & Johnson baby soap, also please provide references.
Examine Johnson & Johnson baby soap using the following data ($1,000,000 is the fixed cost you must cover; you should be able to find the selling price of your product, if you can find the cost you can use that, but if not, you can estimate it as 60% of the sales price) to calculate the Breakeven Point
Interpret how the Product Demand Life Cycle impacts the marketing mix for Johnson & Johnson baby soap
Translate the target market for Johnson & Johnson baby soap using market segmentation
Illustrate the business to consumer (B2C) and business to business (B2B) options available to Johnson & Johnson baby soap (strategies for new market opportunities)
Examine the supply chain used by Johnson & Johnson baby soap
Illustrate the importance of packaging by putting together the “perfect package” for Johnson & Johnson baby soap
Differentiate between the demand side and the supply side of marketing
Explanation / Answer
Firstly you should know what is produt demand life cycle. A product is born someday and come to an end someday. Product life cycle is a set of stages a product goes through during its lifetime . The journey starts from the day it is just an idea to the day it is finally removed from the market. There are mainly four stages in the product life cycle . The first stage that is the introductory stage involves establishing the brand name . So in this stage marketing mix is in the palnning phase and it include sthe way to bring awareness of the product to potential customers. Once it is done the cycle entails strategies to establish a market and create demand. Then comes the second stage. This stage requires the branding that differentiate the product from others.
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