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Which of the following is true about collectable experience? consumers with a ch

ID: 1166403 • Letter: W

Question

Which of the following is true about collectable experience? consumers with a chronic productivity orientation are more likely to desire collectable experiences creating a desire to correct for unproductive usage of time enhances the preference for unusual and collectable experiences. consumers who measure their own worth in terms of productivity and accomplishment are inclined to see most situations (including consumption and leisure choices) as opportunities to be productive productivity oriented consumers are attracted to unusual and novel consumption experiences and choose vacations, leisure activities, and celebrations that are predicted to be less pleasurable and enjoyable. All of the above Which of the following is true about collectable experience?

Explanation / Answer

Ans. D) all of the above

Collectable experiences are unique and unusual experiences ,doing extreme activities that terrify,excite and delight the consumers .These are intangible moments such as swimming with sharks or stay at freezing ice hotels.Consumers sometimes desire unusual,novel and extreme consumption experiences and choose activities,vacations,celebrations that are predicted to be less enjoyable.Such choices lead to productivity orientation ,creating desire to make useage of unproductive time by these novel activities and collect experiences.Thus such experiences make consumers to feel productive even when doing leisure activities.Many field studies shows that consumption of collectable experiences is boosted by chronic productive orientation.

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