Option 2 - Traditional Paper The requirements below must be met for your paper t

Question

Option 2 - Traditional Paper

The requirements below must be met for your paper to be accepted and graded:

Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.

Attempt APA style, see example below.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 60% of your paper must be original content/writing.

No more than 40% of your content/information may come from references.

Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Explanation / Answer

                                                    A Product to Fail

Overview

Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. The primary goal is to learn from product and brand failures so that future product development, design, strategy and implementation will be more successful. failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. Through this assignment you will be able to showcase the knowledge you gained from this weeks reading and lecture on the first element of the marketing mix, “Product”, Failures are not necessarily the result of substandard engineering, design or marketing. Based on critic’s definitions, there are hundreds of “bad” movies that have reached “cult status” and financial success while many “good” movies have been box office bombs Product failures are not necessarily financial failures, although bankruptcy may be the final result. Many financially successful products were later found to pose health and safety risks

Product failure and the product life cycle

Most products experience some form of the product life cycle Usually they experience the four recognized life cycle stages including: i) Introduction ii) Growth iii) Maturity (or saturation) iv) Decline. The Yahoo failure can be studied from the simplest model for natural entities sold as products, which is constituted of four stages, i.e., acquisition, development, exploitation, retirement.

The company clearly lacked vision to shift from a desktop world to a mobile and social world. Yahoo failed to build their own successful mobile and social products or to acquire any. Buying out flickr and developing it into the next Facebook or Instagram could be a big opportunity, they didn't invest properly in it.Focusing so much for years on Panama (Google Adwords competitor) and search in general, when they ended up losing to Google and eventually outsourcing this to Microsoft.

References

Molcho, G., & Shpitalni, M. (n.d.). A business-oriented approach to the product life cycle. Innovation in Life Cycle Engineering and Sustainable Development,17-32. doi:10.1007/1-4020-4617-0_2

Dwoskin, E. (2016, April 20). Behind Yahoo's Fall : Bad Bets and Failure to Adapt. Retrieved from http://www.chicagotribune.com/

What are the reasons for the failure of Yahoo messanger. https://www.quora.com/What-are-the-reasons-for-the-failure-of-Yahoo-Messenger (2013, March 20).

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