1.many american companies really discovered their ability to push products into
ID: 1166258 • Letter: 1
Question
1.many american companies really discovered their ability to push products into consumers's home via advertising and promotion during the___ when supply was greater than Demand within the American marketplace
A.marketing
B.product
C.value-based marketing
D.soles or selling
E.production
F/all of the above
2. the cereal industry is dominate by three companies,General Mills,and Post. These firms produce large volumes,promote heavily, and through slatting allowance payments control access to the supermarket sheives. Combined these four firms have:
A.value-based customer care
B.successful mission-goalstatements
C.sustainable competitive advantages
D. market share goals for growth
E.market segmenation sufficiency
F.strategic business
Explanation / Answer
1. When selling products or services, values-based marketing is an appeal to a customer's values and ethics. Value Based Marketing shifts marketing from a product-centric approach to a customer-centric one. A company's advertising and promotions to its customers express its values as part of its core brand message. Values-based marketing might also entail incorporating customers' values into the way products or services are marketed which has helped American companies reaching their products to the customer house inspite of surplus products. The idea of value-based marketing can help you figure out what to do to take your core strategy into specific activities to reach your customers.When selling products or services, values-based marketing is an appeal to a customer's values and ethics. Value Based Marketing shifts marketing from a product-centric approach to a customer-centric one. A company's advertising and promotions to its customers express its values as part of its core brand message. Values-based marketing might also entail incorporating customers' values into the way products or services are marketed which has helped American companies reaching their products to the customer house inspite of surplus products. The idea of value-based marketing can help you figure out what to do to take your core strategy into specific activities to reach your customers.
C. Value Based Marketing
2.Sustainable competitive advantages are required for a company to thrive in todays global environment. Without one or more sustainable competitive advantages a company may not be able to recover from whatever caused the stock to become a bargain. Using a Sustainable Competitive advantage strategy helps companies gain market or pricing power, grow as a brand, barriers to entry for other competitors as they have cost advantage, product differentiation and helps maintain a strong Balance sheet.
C. Sustainable Competitve Advantage
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