1.) Which of the following is typically related to pricing new products? Price c

Question

1.) Which of the following is typically related to pricing new products?

Price comparing

Price discounting

Penetration pricing

Odd pricing

Reference pricing

2.) Which of the following activities is associated with identifying products?

Pricing

Distributing

Marketing

Producing

Branding

3.)Peanut butter is an example of a:

brand name.

generic product.

private distributor brand.

specialty product.

shopping product.

4.) Which of the following bases for market segmentation pertains to some characteristic of the consumer's actions toward the product—a characteristic that commonly involves some aspect of product use?

Demographic

Ethnographic

Psychographic

Behavioristic

Geographic

Explanation / Answer

1) Ans. Penetration pricing. Penetration pricing is used for new products. It is generally applied low price for new product or attractive price for new product to capture a market segment.

2) Ans. Branding. Branding actually helps to identify the different types of product. When we able to know we make an idea about the product. Actually branding helps to identify different types product.

3) Ans. Generic product. It is generic because there are not that much advertising are done. It is a consumer product widely recognised and less expensive than brand product.

4) Ans. Behavioristic. Behavioristic market segment is kind of market segment where some characteristicscs of consumer's action toward the products are highlighted. This characteristic is some aspect of product use. Behavioristic characteristic actually tell how consumers are acting towards the product. How they are responsing on the product.

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