Groupon partners with businesses to offer subscribers daily deals. Groupon deals

Question

Groupon partners with businesses to offer subscribers daily deals. Groupon deals are similar to coupons, but with one major catch. A certain number of people (a group) must agree to purchase the deal. If enough people purchase, then the deal becomes available to everyone. If not enough people purchase, then no one receives that particular deal. When it first started promoting Groupon deals, the company used social media sites such as Twitter and Facebook. Word-of-mouth marketing has been proven to be one of the most effective and trusted forms of promotion. Groupon engages heavily in public relations to make its name known among companies. Personal selling is also very important to Groupon’s promotion mix. Groupon’s sales force uses phone calls and e-mails to contact businesses in the major cities in which it does business. Because it wants to offer the best deals, Groupon will generate leads by looking at review websites such as Yelp and Citysearch. Groupon’s ability to master different forms of promotion has contributed to its success as a company.

Based on the information above, is there a difference in how Groupon markets itself to consumers versus how it markets itself to businesses? If so, describe these differences. Your response should at least be 150 words.

Explanation / Answer

For consumer's, Groupon is about esteem and disclosure. As they "handpick" vendors and highlight them basically at a markdown with the expectation that you've never known about the dealer and will try them out. For merchant's, Groupon is tied in with producing incremental clients and making attention to their business. Now and again, its likewise about occasionally dealing with your income streams as Frozen Yogurt puts dependably could utilize help getting clients through the entryway in the winter (except if you live some place warm) for instance.

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