Question 14 When selecting the right medium for a report, you should choose the

Question

Question 14

When selecting the right medium for a report,

you should choose the one easiest to store.

you should choose the ones that are most economical.

your decisions should reflect your audience's expectations.

d

you should choose the ones that are most convenient.

you should always present your report in writing.

Question 15

________ are initiated by a company that is trying to obtain business or funding on its own, without a specific request from a client.

Persuasive proposals

b Internal proposals

Solicited proposals

External proposals

e Unsolicited proposals

Question 17

A ________ is a social media site where users, not owners, contribute most of the content.

central hub

user-generated content site

branded channel

content marketing site

content curation channel

2 points

Question 18

In an organization, the ________ is the social media interface between a company and its external stakeholders.

media manager

augmentation manager

cloud manager

community manager

IT manager

2 points

Question 19

One strategy an organization should use to build its social network is to

allow others to join your conversation, but don't join others.

limit community building among competitors.

offer promotional information as often as possible.

choose one compositional mode and use it for all social media sites.

maintain a persistent online personality.

2 points

Question 20

Social networks are a natural tool for bringing together ________, people who engage in similar work, and ________, people who share enthusiasm for a particular product or activity.

virtual network societies; dilettantes

private networks; public networks

c communities of practice; communities of interest

community groups; marketing mavens

intra-disciplinary conclaves; product champions

you should choose the one easiest to store.

you should choose the ones that are most economical.

your decisions should reflect your audience's expectations.

d

you should choose the ones that are most convenient.

you should always present your report in writing.

Explanation / Answer

14) c is correct

While selecting the right medium for a report your decision should reflect audience's expectations.

15) e is correct

Unsolicited proposals are created by firms who have not received bids invitation from clients.

16) b is correct

User generated content site has more of the content generated by users themselves.

17) d is correct

Community manager is the social media interface between a company and its external shareholders.

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