1. Which of the following is an example of demographic segmentation? A. A shoe p

Question

1. Which of the following is an example of demographic segmentation?

A. A shoe producer who targets the heaviest users of sandals

B. A restaurant that targets vegetarians

C. A newspaper that targets teenagers

D. A mail-order business that segments their market by Zip code

2. What is the primary objective of shopping behavior?

   D. To feel safe and secure

3.   What is the primary objective of shopping behavior?

2. What is the primary objective of shopping behavior?

        A. To satisfy human needs and wants    B. To acquire a good deal    C. To improve one's physical appearance

   D. To feel safe and secure

3.   What is the primary objective of shopping behavior?

        A. To satisfy human needs and wants    B. To acquire a good deal    C. To improve one's physical appearance    D. To feel safe and secure

Explanation / Answer

Ans c because it is segmentation based on age

2 To satisfy human needs and wants according to most economists(utility theory)

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