?????????? (30%) ??!?? py. Case Study creates truly unique productsthe world\'s

Question

?????????? (30%) ??!?? py. Case Study creates truly unique productsthe world's first y proven hypoallergenic cats. Genetically engineered, the um sized ALLERCA GD cat weight 10-15 pounds and is fully ages 3. According to ALLERCA, the cats have long life expectancies ess sweet and affectionate dispositions. For a price of about $3,000, mature at and you receive a 12-week-old kitten, complete with all shots and vaccinations, and microchip identifier implant, and a one-year guarantee e kittens over the Internet and must pay approximately $1,000 for embedded purchas processing and transportation. The high shipping cost occurs because commercial air shipping is stressful to the animal; therefore, the kitten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placement Program. Remark: Hypoallergenic is used to describe items that cause or are claimed to cause fewer allergic reactions 1. What new-product pricing strategy is ALLERCA GD using for its scientifically proven hypoallergenic cats? (5%) 2. What might be the main objectives of advertising for ALLERCA? (10%)

Explanation / Answer

Answer 1 : ALLERCA GD is an unique product.The new product pricing strategy is that charging higher price for there product. Premium pricing strategy has been adopted as ALLERCA GD in early days of their product lifecycle. Charging higher price from the customer is difficult task . But providing unqiue product resulted in premium pricing.

As they are charging pricing according to value based pricing. It means services offered by them during the particular stage level.

Answer 2 : The main objective of advertising new product- ALlERCA GD is that

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