are consumer products and services with unique characteristics or brand 17 ident
ID: 1159000 • Letter: A
Question
are consumer products and services with unique characteristics or brand 17 identification for which a significant group of buyers is willing to make a special purchase effort. a. Shopping products C. Specialty products b. Unsought products d. Industrial products 18. Companies may set prices low for which of the following reasons EXCEPT to prevent competition from entering the market a. b. to stabilize the market to create excitement for a product c. d. to prepare for an easy exit from a market 19. When Polaroid sets the general price range of its cameras low and the markup on its film high, it was practicing . market-penetration pricing b. market-skimming pricing d. captive-product pricing a. c. product line pricing 20._ the ra from the manufacturer or service provider is the set of firms that supply w materials, components, parts, information, finances, and expertise needed to create a product or service. b. Upstream d. Congruous a. Downstream c. Separated 3/8Explanation / Answer
17. C. Speciality Goods.
Speciality good are those for which the consumers do extensive research before purchase. These are those goods which are not easily substituted.
18. A. To prevent competition from entering the market.
Large firms generally attempt to implement this strategy in order to acquire larger market share.
19. D. Capative product pricing
Camera and film are used together hence captive pricing.
20. B. Upstream
This channel deals with suppliers, purchases and product line.
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