7) Reverse brainstorming is: a problem-analysis procedure. an internal source of

ID: 1157962 • Letter: 7

Question

7) Reverse brainstorming is: a problem-analysis procedure.

an internal source of problem.

a form of scenario analysis.

a wild-card event.

8) Inputs to the creative process include

form, technology, and need.

feature, benefit, and function.

people, technology, and form.

benefit, people, and technology.

9) An outside source of new product concepts are

lead users.

competitors.

new products people.

manufacturing.

10) Factors in an early rough screen are :

market worth, firm worth, and competitive insulation.

initial reaction, market worth, and assessed need.

firm worth, speed to market, and customer benefit.

speed to market, market worth, and customer benefit.

Ans 7)

Reverse Brainstorming is Problem analysis procedure because it determines appropriate product and distinguish between light and heavy users

Option A is correct

Ans 8)

Option D is correct response Creative process need people so that ideas can be generated,benefit and technology

Option D is correct response

ANs 9)

Option C is correct response. new products people can bring in valualble insight to the available infomration set

Ans 10)

Option A is correct response

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