A housewife who makes biscuits for birthdays and weddings in her home makes the

Question

A housewife who makes biscuits for birthdays and weddings in her home makes the decision to start producing, for other places, cupcakes and biscuits of different sizes and flavors for individual sale.

In order to make your cakes known to these stores and deliver them, what promotion and distribution strategies would you propose to achieve the desired success?

Supón que la compañía te contrata como consultor para realizar un plan estratégico de mercadeo que le sirva de guía para tener un lanzamiento exitoso.

Elaborate promotion and distribution strategies.

Justify your answers.

Explanation / Answer

At first I will the house wife should send sample products of cupcakes and biscuits to store as a part of promotional stratergy. Next, the house wife should also use social media , news papers and door to door marketting for promotion. After promoting the house wife should check orders what she had got till now and use distribution techniques such as giving offers in cost price of products as a limited period offer, coupoun codes etc. All these techniques will help to promote the product more and will bring more orders which will help for further orders.

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