1. Segmentating the toothpaste market by factors such as cavity prevention, whit

Question

1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of: psychographic segmentation user status segmentation loyalty status segmentation demographic segmentation benefit segmentation 2. Volkwagen entered the American market in the 1950s by using: a luxury brand approach an undifferentiated strategy a differentiated strategy a concentrated strategy age segmentation 3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation, demographic psychographic benefit geographic behavioral 1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of: psychographic segmentation user status segmentation loyalty status segmentation demographic segmentation benefit segmentation 2. Volkwagen entered the American market in the 1950s by using: a luxury brand approach an undifferentiated strategy a differentiated strategy a concentrated strategy age segmentation 3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation, demographic psychographic benefit geographic behavioral 1. Segmentating the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of: psychographic segmentation user status segmentation loyalty status segmentation demographic segmentation benefit segmentation 2. Volkwagen entered the American market in the 1950s by using: a luxury brand approach an undifferentiated strategy a differentiated strategy a concentrated strategy age segmentation 2. Volkwagen entered the American market in the 1950s by using: a luxury brand approach an undifferentiated strategy a differentiated strategy a concentrated strategy age segmentation 3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation, demographic psychographic benefit geographic behavioral 3. Tourism is an important industry in Bermuda. The Bermudan goverment describes the tourists it aims its advertising at as aged between 35 and 55 with an annual average income of $150,000. It is using ___________ segmentation, demographic psychographic benefit geographic behavioral

Explanation / Answer

1) The correct choice is benefit segmentation

Explanation : - Benefit segmentation is the process of grouping customers into market segments according to the benefits they seek from the product.

2) The correct choice is a concentrated strategy

Explanation : - A concentration strategy involves selecting one segment from within the total market as the target market.

3) The correct choice is demographic

Explanation : - Demographic segmentation defines consumer groups according to demographic variables, such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle.

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