Which of the following is true about marketing analytics? It generates Big Data
ID: 1153389 • Letter: W
Question
Which of the following is true about marketing analytics?
It generates Big Data to be used in marketing decision making.
It is a departmental approach to separately analyzing the performance of different marketing initiatives.
It can be used for information gathered from traditional marketing efforts but not from digital marketing channels.
Its importance has increased as consumers conduct more of their daily activities online.
It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.
It generates Big Data to be used in marketing decision making.
It is a departmental approach to separately analyzing the performance of different marketing initiatives.
It can be used for information gathered from traditional marketing efforts but not from digital marketing channels.
Its importance has increased as consumers conduct more of their daily activities online.
It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.
Explanation / Answer
The correct answer is (A) i.e it generates Big Data to be used in market decision making. Big Data is a fundamental consequence of the marketing analytics which is further used in marketing decision making.
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