1. Read chapter 9 and 11. 2. Click on Discussion and answer the discussion quest
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1. Read chapter 9 and 11. 2. Click on Discussion and answer the discussion questions, watch the dates. 3. Watch It: Video: Rud's Bakery Strategic Management-3.08 mins. Answer the questions. 4. Complete the SWOT Analysis below. 5. Complete Ch 9 Project. See below. 6. Test- chapters 6,8, 9. The test will open on Wednesday, June 6 at 8:00 am and close on June 9 at 11:59 pm. Next week assignment will start team work. SWOT Analysis SWOT analysis, the key tool in the strategic planning process, can also be applied to career planning. A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Select your favorite food establishment. Use the SWOT diagram presented in the text and conduct an analysis of it. When you're finished, think about what the owner or manager would say about your analysis--would s/he say you missed anything? Identified anything s/he'd never thought of? If time allows, share your analysis with the owner or manager and see if you were correct in your assumptions. 1. Strengths: .What advantages does the food establishment have? .What does it do well? .What relevant resources does it have access to? . What do other people see as its strengths (e.g. work processes, culture, etc)?Explanation / Answer
SWOT Analysis of McDonald's :
Strength-
The francisee is second largest food network which currently operates in more tha 120 countries all over the world. The company has sheer size which serves it a number of copmetitive advantage for it over competitors. Such as it works on economies of scale as it can share its fixed costs over many rlocations of the restruant. It has made the company to serve at cheapest price in market.The giant also gives advantage of bargaining power over suppliers such as Coca Cola is served the cheapest with the meal provided by McDonald's becaus eof the deal between McDonal's and the Coca Cola Company. This deal does not allow Coca Cola company to make other food chain to serve it with their meal below the rate that McDonal'ds serve. A wide audience reach is another strength that it possess. Brand recognition is too strong which helps the company through words of mouth. Good marketing strategies has played a big role in increasing the reach of audience.
Weaknesses-
Junk food is the tag that the company has all the time.Unhealth meals being served, non sanitized conditions under which it works makes the reputation loose its credibility. Feirce competition has reduced the customer share of McDonald's. Various lasuits are also filed agianst McDonalds such as an issue is related to trademark. The very important point where it should improve is the wages of employees. It has been criticized for paying wages very low than industry norms and sometimes less than the minimum wages. Not only wages are less but work environemnet is also not growing. This makes high employee turnover.
Opportunities-
Globalization is now making theese companies reach to the remotest of remote areas of world. The changing habits and lifestyles have made substantial increase in demand of such food networks and this demand is continuosly growing. This mark great opportunity for the company to extend more.Keeping in mind of growing health consciuosness it could plan for green initiatives as well such as green packaging solutions etc. More sales promotions like freebies, discount etc can increase the crowd even more in low income countries. Depending upon the local taste it should come up with more diverse items of menu so that local prefernce can be matched and can also try for fusion of culture.
Threats -
Not only the indutsry is substantially growing but also with the same infact with greater speed the competition is also growing. Not only McDonald is expanding but other nrands like Burger King, KFC also taking this opportunity. Locals have also started to serve more fast food and locals get prefernce too over MN brands many a times in conservative areas. Publlic health crisis is the another big threat that it faces along with environemnetal concern.
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