Beetle is a product of the Baldwin company which is primarily in the Nano segmen

Question

Beetle is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D;, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 699 of units of Beetle are sold in the Nano segment. If the competitive environment remains unchanged what will be the Beetle products demand next year (in 000's)? Select: 1 Save Answer 797 FAS 699 1594

Explanation / Answer

Solution: 797

Working: The demand will depending upon the forecast declared by the marketing department. When the marketing department makes a forecast of 14% then the sales would be

699 * ( 1 +14%) = 796.86

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