Is it possible to identify a single market for two distinctly different products

Question

Is it possible to identify a single market for two distinctly different products? For example, how substantial is the market comprised of consumers who use Apple and who drive Volkswagens? Can you think of other product combinations that would interest a single market? (Do not use products that are complementary, like a bike and a bike helmet. Think of products, like the iPod and the car, that are very different.) Complete the following sentences and describe the market for each set of products you pair together.

Consumers of:

Propel fitness water could also be a target market for ______________.

Proactiv Solution skin care products could also be a target market for ______________.

Alienware computers could also be a target market for ______________.

Specialty luggage tags could also be a target market for _______________.

Explanation / Answer

Gym equipment

Plastic surgery

Graphic cards

Air travel

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