air freshener began marketing a clean linen-scented air spray this represents wh

Question

air freshener began marketing a clean linen-scented air spray this represents which new product category? a. Repositioning strategy b. New product line c. Addition to an existing product line d. Discontinuous innovation e. Revision to existing products When Apple Inc. recently introduced the new version of it's iPhone 3G, it was twice as fast, and cost one half the price of the original iPhone. Since it was not trying to reach a new target market, Apple Inc. was using which new product strategy? a. Improved product b. Addition to an existing product line c. Discontinuous innovation d. Repositioned product e. New product line 5.

Explanation / Answer

4. The correct answer is: c)

Reason: Introducing a new clean linen-scented air spary is an addition to an existing product line.

5. The correct answer is :A

Reason: Apple Inc was improving its existing product.

Thanks!

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