. PepsiCo’s Frito-Lay worked with Nielsen’s NeuroFocus to assess consumer motiva

Q: PepsiCo’s Frito-Lay worked with Nielsen’s NeuroFocus to assess consumer motiva

Frito-lay relied on neuromarketing , the measuring of brain activity to learn how consumers feel and respond. Because pepsico's worked with Nielson neurofocus to assess consumer motivations underlying the success of the cheetos snack brand. After scanning the brains carefully chosen consumers. All this defines Neuromarketing.

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Question

. PepsiCo’s Frito-Lay worked with Nielsen’s NeuroFocus to assess consumer motivations underlying the success of the Cheetos snack brand. After scanning the brains of carefully chosen consumers, NeuroFocus learned that part of what makes Cheetos a junk-food staple is the messy orange cheese dust. Consumers love this stuff! Using this finding, the company successfully framed an entire promotional campaign around the mess that Cheetos make. Frito-Lay relied on ______________ , the measuring of brain activity to learn how consumers feel and respond.

Explanation / Answer

Frito-lay relied on neuromarketing , the measuring of brain activity to learn how consumers feel and respond. Because pepsico's worked with Nielson neurofocus to assess consumer motivations underlying the success of the cheetos snack brand. After scanning the brains carefully chosen consumers. All this defines Neuromarketing.

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. PepsiCo’s Frito-Lay worked with Nielsen’s NeuroFocus to assess consumer motiva

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