Which of the following would be considered product differentiation of MedTronic?
ID: 1146350 • Letter: W
Question
Which of the following would be considered product differentiation of MedTronic?
Sales training
Quality of the product
Customer service
All of these answer choices
One of the barriers to selling was inertia. Inertia in this case means ___________.
the desire to change
moving quickly in the same direction
incomplete product information
all of these answer choices
Which of the following is NOT a way for salespeople todifferentiate themselves in the sales process?
Product knowledge
Superior service
Engagement
Offering discounts
Explanation / Answer
1) All the given option will be considered as product differentiation of the company Medtronic. The correct answer os all the answer choices "D". All the options given above are used by the firm to differentiate their product from the other, most importantly these are non-price differentiation.
2) Inertia in this contest is the desire to not change quickly the correct answer to this question will be "B" moving quickly in one direction.
3) the correct answer to this question is "D". Offering discount is a way to make price differentiation of the product and salesmen are hired to make a non-price differentiation in the product and they achieve that by having more product knowledge, superior service, and engagements. A discounted price is not one of the ways the salesperson differentiate themselves.
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