1. Please describe the differences between business strategy and corporate strat
ID: 1144472 • Letter: 1
Question
1. Please describe the differences between business strategy and corporate strategy. C 15%) In your opinions, if Please analyze the pros and cons regarding the integration of MediaTech and Mstar( you are the chairman of Mstar, will you sell the company, and why? (15%) In Hua wei's case, please discuss the strategic moves that Huawei has conducted in the industry of telecommunication equipment to let the company become a leader in the global market. (15%) According to the speech of les enphants (), what are the pros and cons for les enphants in doing the online business? How do they overcome the cons to further enhance the outcome of the online business? (15%)Explanation / Answer
1. Corporate-level strategies apply to the entire organization as a whole and not just a particular business domain. Corporate level startegies set the direction of the entire company by building synergy among different business units and creating a roadmap for all business units taken together.
Business-level startegeis apply to particular business units and not the entire company. Business-level staretgeis set directions for a particulat business unit with respect to the market comptetion of this business units and its internal factors.
Therefore, corporate level strategies deal with the entire company as a whole whereas business level strategies deal with particular business units. A corporate can have different types of businesses. For example, the Virgin group is into different types of businesses, such as aviation, entertainment, media, healthcare, retail, banking, financial services, etc. The corporate-level strategies of the Virgin group would deal with the entire group i.e. taking all its businesses together. However, the business-level strategies targets would deal with particular business units like aviation or banking.
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