2 - The Walt Disney Company unveiled the designs and attractions at the mega-res

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2 - The Walt Disney Company unveiled the designs and attractions at the mega-resort Shanghai Disneyland, its first theme park in mainland China. The company said it was completing work on a 1.5-square-mile area that will house the Shanghai Disney Resort, with six themed sections, including one devoted to the hit “Pirates of the Caribbean” film series, as well as venues for live entertainment, a Broadway-style theater, two hotels and the “tallest, largest and most interactive castle at any Disney theme park.”

Disney’s goal is to create an engine that will drive demand in China for a wide range of Disney products: toys, clothes, furnishings, movie downloads and video games. Chinese authorities have launched a year-long special campaign to protect Walt Disney Co.’s trademarks in advance of the opening of a new, $5.5 billion Disney theme park in Shanghai.

A Chinese agency that oversees business registrations and practices will establish “emergency teams” to watch out for Disney-themed fakes for sale online or elsewhere and coordinate efforts among national and local officials. According to a notice from China’s State Administration for Industry and Commerce, the aim is to “basically terminate large-scale infringement of Disney trademarks” on major Internet platforms. The move highlights China’s continued problems with counterfeit goods and other pirated intellectual property. But it also marks the latest example of Chinese authorities stepping up to help the park, which Disney is building with the help of a group of companies controlled by the government of the city of Shanghai. Disney owns about 43 percent of Shanghai Disneyland, with the rest held by Shanghai Shendi Group, a government-controlled entity.

You own a toy factory near Shanghai and would like to start making Disney toys to possibly sell at the new Shanghai Park. You would have to engage in a _________ agreement with Shanghai Disneyland.

A - Licensing

B - Joint venture

C - Franchising

D - Acquisition

5- TOKYO: Panasonic Corp confirmed on Thursday it would invest in US electric carmaker Tesla Motors Inc's US$ 5 billions lithium-ion battery plant in the United States. The Japanese company, which already supplies batteries for Tesla, said it would invest in stages and that any expenditure this year would be small. "However, Tesla is a very important partner to us and discussions are continuing. We need to look very carefully at auto demand and respond appropriately so of course that means taking a step-by-step approach to investment," Chief Financial Officer Hideaki Kawai added. Demand for batteries from the US premium eco-car maker has been a boon for Panasonic as it tries to expand its business as an industrial supplier, especially to the auto sector, and reduce its reliance on volatile consumer markets. Under the agreement, Tesla will prepare, provide and manage the land while Panasonic will manufacture and supply cylindrical lithium-ion cells and invest in the equipment, machinery and other manufacturing tools, they said in a joint statement. Tesla's chief executive Elon Musk has said that he expected Panasonic to become the main partner in the Gigafactory, which the company says will be able, when fully operational in 2020, to make more lithium-ion batteries in a year than were produced worldwide in 2016.

What kind of business agreement has most likely taken place between Tesla and Panasonic?

A - licensing

B - joint venture

C - Turnkey

D -direct exporting

8 - Bombadier Inc. is the third largest airplane manufacturer in the world.

Its Learjet 85 is assembled as follows:

1. Wings are manufactured in Belfast and assembled in Mexico.

2. Stabilizers are manufactured in Mexico.

3. Engines are manufactured in Canada.

4.Final assembly is completed in Kansas.

Which type of AAA strategy is Bombardier using?

A - adaptation

B - administration

C - arbitrage

D - aggregation

9 - Every big hotel chain has a loyalty program, but Starwood Preferred Guest stands out for the way it pampers the company's most frequent customers. Even staying 25 nights a year will get you guaranteed 4 p.m. checkouts. Those staying at least 100 nights a year are assigned a personal travel ambassador to handle their bookings, cajole hotel managers for upgrades and arrange customized perks. "The level of personalization and the attention that I get from S.P.G. is a huge comfort," said Ryan Huff, a consultant from New York who has averaged over 100 nights a year in Starwood hotels since 2008. "I send my ambassador a Christmas gift and know about her family, and she knows my wife." "They get to know all your likes and dislikes," said Charley Cullen Walters, an Ambassador-level member from West Hollywood, Calif., who runs the firm CW3 Public Relations. Mr. Walters happens to like chocolate-raspberry mousse, and most Starwood hotels know to greet him with that dessert upon check-in.

But it's not all about the frills; his ambassador has helped with complex booking needs for conferences and clients, and he's worried that service will deteriorate as Starwood gets folded into the much larger Marriott network. Marriot International recently bought Starwood Hotels and Resort Worldwide for $12.1 billion. The deal creates the world’s largest hotel company, with more than 5,500 owned or franchised hotels with 1.1 million rooms around the world. Starwood customers are right to worry, says Gary Leff, a travel blogger, because the two companies have fundamentally different business models. Starwood has nearly 1,300 hotels worldwide, with an emphasis on luxurious and distinctive hotels under brands like W, Le Méridien and St. Regis. Marriott has over 4,200 hotels, with particular strength in the kinds of properties that don't offer a lot of frills. Because Marriott can count on its geographic reach as a selling point — no matter where your sales meeting is, there's probably a perfectly adequate Courtyard by Marriott nearby — it does not need to be as aggressive about personal service. From the companies' perspective, the distinction between the Marriott and Starwood portfolios is a major reason for the merger.

Adding Starwood will allow Marriott to reward its existing customers with stays at a wider array of interesting luxury properties, while existing Starwood loyalists will gain the benefit of Marriott's greater geographic reach. But Marriott will need to overcome some Starwood fanatics' reservations about the quality of the Marriott portfolio.

If you agree with Gary Leff, what is the business model (or value discipline) of Starwoods, and what is the value discipline of Marriott?

A - operational excellence - product leadership

B - product leadership - operational excellence

C - customer intimacy - operational excellence

D - customer intimacy - product leadership

10 - The following are characteristics of companies following a "customer intimacy" value discipline except

A - Having a full range of services and multiple channels by which product and services can be assessed i.e. online website, physical store, genera retailers etc.

B -Obsessive data analysis to ensure the most cost effective delivery - speedy and hassle free

C - Obsession with data analysis to spot trends and find niche market stated and latent needs.

D -Ability to predict and identify new services or products required by customers

Explanation / Answer

2. You own a toy factory near Shanghai and would like to start making Disney toys to possibly sell at the new Shanghai Park. You would have to engage in a franchise agreement with Shanghai Disneyland. So the correct option is C.

5. Joint venture business agreement has most likely taken place between Tesla and Panasonic. So the correct answer is B.

8. The AAA strategy which the Bombardier is using is aggregation. So the correct answer is D.

9. If you agree with Gary Leff, customer intimacy is the business model (or value discipline) of Starwoods, and operational excellence is the value discipline of Marriott. So the correct option is C.

10. The following are characteristics of companies following a "customer intimacy" value discipline except Obsessive data analysis to ensure the most cost effective delivery - speedy and hassle free. So the correct option is B.

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