Organizational Behavior Purchase Decision Ad Week awarded Ore Ida\'s new televis

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Organizational Behavior Purchase Decision Ad Week awarded Ore Ida's new television advertisement the "Ad of the Day" for July 13, 2018. The trade publication wrote the following about the new ad: Kids Won't Eat Veggies? Bribe Them Shamelessly With Ore-Ida's 'Potato Pay Droga5 creates an ethics-be-damned life hack for parents By David Griner, July 13, 2018 Parents are constantly torn between two contradictory principles-standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you're following a solid parenting rule? Ore-Ida and agency Droga5 have your back. In honor of today being National French Fry Day, the frozen-food brand has launched "Potato Pay," which takes the idea of bribery and rebrands it with a more morally acceptable name. ts it ethical? is it good parenting? Drogas's hilarious launch spot encourages you not to think to hard about it. It's a pretty simple system: use french fries as currency in a daily dinner bribery scheme. The exchange rate is up to you. As examples, the brand suggests "one bite of chicken one fry, a mushroom three fries, and a spoonful of quinoa five fries." If you're a fry lover, clearly you need to invest in some quinoa futures right now so you can buy low and sell high. Please click this hyperlink and view this advertisement on YouTube. Then fully respond to the following question: 1- What type of purchase decision is most likely employed by grocery stores to replenish their stock of Ore Ida's french fry product and how much buying center activity will be needed? Explain

Explanation / Answer

The bottom left screen in Figure 2.1 is something you may have seen before. It is a US tax

form. Residents of the United States must file this form or one like it every year by April 15. If

you live in another country, you almost certainly have to file a similar form. As individuals, we

typically see this form as a personal inconvenience, and we don’t think much about what it

means for the economy as a whole. But this is much more than a form. It is a manifestation of

decisions made by the government about how much tax you and everyone else should pay.

Decisions about how much to tax and how much to spend are known as fiscal policy. The

fiscal policy adopted by a government affects your life in more ways than you can easily

imagine. It not only tells you how much gets taken out of your paycheck, but it also affects real

GDP and much more. It affects how likely you are to be unemployed in the future and how

much money you will receive from the government if you do lose your job. It affects the

interest rate you must pay on your car loan or student loan. It affects the tax rates you will pay

20 years from now and your likelihood of receiving social security payments when you retire.

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