Probability sampling refers to a sampling approach where every participant in a

Question

Probability sampling refers to a sampling approach where every participant in a study has a known chance of being selected for that study. True    False
A market researcher is interested in ensuring that there is no significant difference in education levels (i.e. highest level of education achieved) between males and females in a research sample. The market researcher decided to do a Crosstabs analysis and chi-square test using gender and education levels to check this. Why did the researcher choose to do a Crosstabs and chi-square test? A. Because the researcher wanted to check the significance levels B. Because the researcher had two numerical variables to analyse C. Because the researcher had two categorical variables to analyse D. Because the researcher wanted to test the difference between the group means E. Because the researcher had one numerical variable and one categorical variable to analyse
A market researcher is interested in whether or not there is a significant difference in socio-economic status (measured as low/ medium/ high) between males and females in a particular consumer sample. What sort of statistical test is the researcher most likely to use? A. ANOVA with posthoc tests B. Repeated measures or paired samples t-test C. Crosstabs analysis with chi-square test D. Independent groups t-test E. Correlation analysis
Falsification of market research results can be justified in some instances. True    False
Collecting data on consumer postcode is what type of data? A. None of the above B. Interval C. Ratio D. Nominal E. Ordinal

Validity gives an indication of a scale measure's consistency and "repeatability" (i.e if a researcher used the scale measure on a number of different occasions, the results would be similar for samples of people with similar characteristics) True False

In a written research report is appropriate to report means and standard deviations for customer attitudes scores that are measured on Likert type scales. True    False Probability sampling refers to a sampling approach where every participant in a study has a known chance of being selected for that study. True    False
A market researcher is interested in ensuring that there is no significant difference in education levels (i.e. highest level of education achieved) between males and females in a research sample. The market researcher decided to do a Crosstabs analysis and chi-square test using gender and education levels to check this. Why did the researcher choose to do a Crosstabs and chi-square test? A. Because the researcher wanted to check the significance levels B. Because the researcher had two numerical variables to analyse C. Because the researcher had two categorical variables to analyse D. Because the researcher wanted to test the difference between the group means E. Because the researcher had one numerical variable and one categorical variable to analyse
A market researcher is interested in whether or not there is a significant difference in socio-economic status (measured as low/ medium/ high) between males and females in a particular consumer sample. What sort of statistical test is the researcher most likely to use? A. ANOVA with posthoc tests B. Repeated measures or paired samples t-test C. Crosstabs analysis with chi-square test D. Independent groups t-test E. Correlation analysis
Falsification of market research results can be justified in some instances. True    False
Collecting data on consumer postcode is what type of data? A. None of the above B. Interval C. Ratio D. Nominal E. Ordinal

Validity gives an indication of a scale measure's consistency and "repeatability" (i.e if a researcher used the scale measure on a number of different occasions, the results would be similar for samples of people with similar characteristics) True False

In a written research report is appropriate to report means and standard deviations for customer attitudes scores that are measured on Likert type scales. True    False True    False
A market researcher is interested in ensuring that there is no significant difference in education levels (i.e. highest level of education achieved) between males and females in a research sample. The market researcher decided to do a Crosstabs analysis and chi-square test using gender and education levels to check this. Why did the researcher choose to do a Crosstabs and chi-square test? A. Because the researcher wanted to check the significance levels B. Because the researcher had two numerical variables to analyse C. Because the researcher had two categorical variables to analyse D. Because the researcher wanted to test the difference between the group means E. Because the researcher had one numerical variable and one categorical variable to analyse A market researcher is interested in ensuring that there is no significant difference in education levels (i.e. highest level of education achieved) between males and females in a research sample. The market researcher decided to do a Crosstabs analysis and chi-square test using gender and education levels to check this. Why did the researcher choose to do a Crosstabs and chi-square test? A. Because the researcher wanted to check the significance levels B. Because the researcher had two numerical variables to analyse C. Because the researcher had two categorical variables to analyse D. Because the researcher wanted to test the difference between the group means E. Because the researcher had one numerical variable and one categorical variable to analyse
A market researcher is interested in whether or not there is a significant difference in socio-economic status (measured as low/ medium/ high) between males and females in a particular consumer sample. What sort of statistical test is the researcher most likely to use? A. ANOVA with posthoc tests B. Repeated measures or paired samples t-test C. Crosstabs analysis with chi-square test D. Independent groups t-test E. Correlation analysis A market researcher is interested in whether or not there is a significant difference in socio-economic status (measured as low/ medium/ high) between males and females in a particular consumer sample. What sort of statistical test is the researcher most likely to use? A. ANOVA with posthoc tests B. Repeated measures or paired samples t-test C. Crosstabs analysis with chi-square test D. Independent groups t-test E. Correlation analysis
Falsification of market research results can be justified in some instances. True    False
Collecting data on consumer postcode is what type of data? A. None of the above B. Interval C. Ratio D. Nominal E. Ordinal Collecting data on consumer postcode is what type of data? A. None of the above B. Interval C. Ratio D. Nominal E. Ordinal

Validity gives an indication of a scale measure's consistency and "repeatability" (i.e if a researcher used the scale measure on a number of different occasions, the results would be similar for samples of people with similar characteristics) True False Validity gives an indication of a scale measure's consistency and "repeatability" (i.e if a researcher used the scale measure on a number of different occasions, the results would be similar for samples of people with similar characteristics) True False

In a written research report is appropriate to report means and standard deviations for customer attitudes scores that are measured on Likert type scales. True    False

Explanation / Answer

Ans1: true. Probability refers to a complete chance of anything happening and not- happening and hence probability sampling refers to the same.

Ans2: b) because the researcher had both the categorical values. These tests are used to simply prove the null hypothesis.

Ans3: d) individual tests would make the researcher understand and bring out the required information separately. These tests would make him/her understand the various levels of the differences in their socio-economic status.

Ans4: true. such results are manipulated and presented. If the evidence of the manipulations are found out or identified then definitely they can be justified.

Ans6. false validity defines the applicability of a standard measure in various similar situations and then it will give similar results. These are not applicable on various occasions of different cultures.

Ans7 : true.

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