home / study / business / operations management / operations management question
ID: 1136875 • Letter: H
Question
home / study / business / operations management / operations management questions and answers / Case: The Creative Design Group This Case Presents Background Information And Various Scenarios ...
Question: Case: The Creative Design Group This case presents background information and various scenarios r...
Case: The Creative Design Group
This case presents background information and various scenarios related to the strategic planning of an organization. The purpose of the assignment is to utilize various management and planning tools to determine strategies that will increase competitiveness by leveraging knowledge assets and core competencies.
The Creative Design Group (CDG) designs brochures for companies, trade groups, and associations. Their emphasis on customer service is based on speed, quality, creativity, and value. They want each brochure to “wow” the customer in its design, meet or exceed the preparation deadline, and be of superior quality at a reasonable price. Value is emphasized over price, because the president, Trendy Art, believes that CDG’s experienced staff should emphasize high quality and creativity instead of price. They accomplish their primary objectives 97 percent of the time.
To carry out their objectives, the small company has four designers, a customer service/estimator (CSE), and Trendy, who is the creative director and strategic visionary. The work environment, in a converted garage behind Trendy’s house, features modern (though not always state-of-the-art) computer hardware and software, excellent lighting, and modern communications for sending design documents to clients and printers. Designers generally work independently of each other, consulting with the CSE about requests for status updates or client-initiated changes. They also consult with Trendy, who signs off on the creative design, after consultation with each client. A casual dress code and work policies, and a number of perks for workers, such as health insurance, flextime, generous vacation and sick leave benefits, a 401(k) retirement plan, and competitive wages have, in the past, made it easy to attract and retain talented people. However, with fewer talented people graduating from design schools in the area, and more competitive firms bidding up salaries, turnover has become an issue.
The CSE, Green Ishied, is the contact point for all projects, which may number 10–20 active at any one time. He must ensure that projects are carefully estimated and prepare proposals, track progress of each project, and communicate with clients on status and change requests. He is also responsible for advertising and promotion of the firm.
Trendy’s husband, Hy, is a CPA and part-time accountant for the company. He noticed recently that costs are increasing, the percentage of their bids accepted is decreasing, and the ROI s slipping.
Part a
Given the situation ,trendy determined several long-range objectives, among which are outdistancing the competition to grow the business by 10 percent per year for each of the next five years (a 61 percent compound growth rate), and adding a new designer every two years. These factors should be the key ingredients for her goal of increasing her profitability by 10 percent per year. To accomplish her objectives, she must deal with the two major issues of the increasing competition and employee recruitment and retention in order to develop effective action plans to support her long-range plan.
a. Develop a tree diagram, starting with “Develop action plans” as the main theme. At the next level, include the two main issues. One, for example is, “Develop a plan to meet competition.” Then break out each of the issues into two or three feasible proposals, such as “Make advertising more effective,” under the previous item of “Develop a plan to meet competition.” Finally, add another level of specificity with two to four items, such as: “Place ads in business newspaper,” “Redesign Web page,” and so on, under the “Make advertising more effective” item.
Explanation / Answer
Currently, firms are in the race for reinforcing their ability so as to outlive in the competitions of the brand new century international market. Consequently, organizations are attempting to boost their agility degree with the aid of bettering the selection making procedure to be extra effective and extremely potent to satisfy the successive fluctuations of the market. So that you can achieve this, many modern-day businesses, both mid or huge sized, have concerned with a cycle of modern investments in and adopted new management information techniques add-ons. Throughout last decade, a high percentage of economic businesses on the whole used administration knowledge methods to facilitate the availability of offerings; and that the pace of the adoption is anticipated to grow further because the science expands.
Whitten et al. (2004, p.12.), stated that "understanding is an arrangement of folks, knowledge, approach, and expertise technological know-how that engage to collect, approach, store and provide as output the information wanted to help an organization," which indicates that understanding procedure is an arrangement of agencies, knowledge, tactics and science that act together to build up, system, retailer and furnish information output wanted to enhance and velocity up the process of determination making. In a bank's understanding procedure, there is always a abilities concern which makes the bank suffer an insufficiency; as a result, a complicated know-how system supported by means of a superior mechanism manipulate is required to make exact that an understanding method has executed the specified methods.
If the principal knowledge required in a resolution-making process or an organization planning is not on hand at the appropriate time, then there is a good alternate to be a negative institution planning, inappropriate decision-making, bad priority of wishes, and defective programming or scheduling of movements (Adebayo, 2007).
Understanding is important for the endurance of a monetary institution within the international and competitive market.
The nature of globalization and competitiveness available in the market stress on the significance of developing an group ability by way of higher enhancing MIS.
Thus, the stored information have to then be recalled and allotted for the use of an organization leadership and top management as good as mid-degree managers to take strong long term (strategic) and short term (Tactical) resolution-making. MIS is deemed to be a method which presents corporations top administration and, even lower stage management, with right expertise situated on knowledge from each inner and outside sources, to permit them to make potent and timely choices that pleasant obtain their group ambitions and fulfill stakeholder specifications (Argyris, 1971, p. 291).
The idea of knowledge catches the awareness of exceptional specialists from exceptional fields corresponding to computer science, economics, business and management, political science, records, conversation and information reviews (Newman 2001). Nonetheless, the query is "what type of knowledge"? How know-how management can play an main position within the selection making process? How can the coordination between different departments (interior and/or outside) and sharing knowledge at the actual time accelerate and enhance the system of resolution making and preclude resolution making blunders?
This paper makes a speciality of how understanding management is required to generate right planning after which decisions at both strategic and tactical phases within the two selected fiscal businesses.
The system of coping with the financial institutions was tainted by way of quite a few sensitivity, considering of the refusal of those associations to disclose their selection-making mechanism because of their Disclosure rules. So we decided to name the first selected institutions case one and case two relating to the 2d chosen companies.
Few authors have explored that the critical understanding required via midlevel and strategic stage administration is efficaciously furnished by way of MIS. A small amount of study has deliberated that the limitations and deficiencies in the procedure of administration understanding system performance are the principal purpose for diminishing the effectivity of choice-making approach in the organization (Fabunmi, 2003; Knight Moore, 2005).
The motive of the study
The rationale of this research is to discover the extent to which management expertise systems are used to make robust selections of long and brief time period planning in two monetary corporations at the Kingdom of Bahrain. The study will compare whether the government monetary school (Case one) and the private financial school (Case two) range as to the use of administration expertise techniques for leadership choice makes briefly and long run planning.
This paper pursuits to evaluate the affect of current MIS models being developed on the chosen organizations, and the way a long way they observe this thought in an effort to enhance their tactical and strategic planning.
The study institution
The the rest of this paper is equipped as follows. Sections 2 and three talk about the literature assessment and research ways. In part 4, we gift outcome and analysis. In part 5, a dialogue will likely be awarded. Subsequently, conclusion and suggestions are offered in sections 6 and seven, respectively.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.