Question 9 Next Previous Given the following data from a recent Comparative Comp
ID: 1136660 • Letter: Q
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Question 9 Next Previous Given the following data from a recent Comparative Compettive Efforts page in the CIR Your Industry Your Company Company AC CAMERA SEGMENT Averagevs. Ind. Avg Price (Average Wholesale Price $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation Number of Models Retail OutletsMulti-Store Chains +5.3% +29.0% +54.3% +57 4% +61 2% +17.3% +159 4% 183 4% +1.3 wks 5.9 pts 130% +10.4% 75 54 107 35 68 Online Retailers Local Retailers Retailer Support(S per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions Weeks 4,6692,897 8.12 5,000 5,000 6.92 1,929 1,764 6 60 8.8 10.0% 15.9% 69 Discount Warranty Period (days) Demand for ACC Units (000s) Gained /Lost (due to stockouts) AC Camera Units Sold (000s) Market Share Special AC Camera Contracts Discount Offer Value Index 307 9 279.0 299.1 15.3% 0.1 278.9 .72% 14.3% +1.0 pts 0.0% Avg Discount:12.4% Avg. Value Index 71 Total Units 58.5k Based on the above data for your company, which of the following statements is false? o Your company suffered sales losses of 8,800 cameras because of inability to ill orders from o Your company's competitive advantages in retail outlets, advertising, and expenditures for retailers website displays would have greatly boosted your company's Value Index and greatly enhanced your company's ability to secure special contracts with chain retailers had company's managers opted to compete for them 0 Your company's percentage competitre advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 1.0 percentage point above the industry average o Your company's sales volume and market share in the AC Camera segment were negatively mpacted by your company's P/Q rating and sales promotion discount advantages on advertising and expenditures for website displays advantages on retail outlets and even bigger competitiveExplanation / Answer
If we see the data given in the question we’ll find that the:
Therfore the first option that is the “company suffered sales loses of 8,800 cameras because of inability to fill order from retailers is false statement.
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