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\"Consider the example of a unique design or logo that appears on a silk-screene

ID: 1136572 • Letter: #

Question

"Consider the example of a unique design or logo that appears on a silk-screened T-shirt. This T-shirt example is equally applicable to protecting caps, jackets, mugs, and the like. Many businesses use such items as promotional products or as the very basis of their business 2. What Should You Do If There Is a Celebrity Name and/or Likeness Included in The Artwork or Design? Answer in IRAC format

QUESTION 1 100 points a. What is the price elasticity of demand when Px $140? Is demand elastic or inelastic at this price? What happens to firm revenues when the price charged is below $140? b. What is the price elasticity of demand when Px $240? Is demand elastic or inelastic at this price? What happens to firm revenues when the price charged is above $240? C. What is the cross-price elasticity of demand between good X and good Z when Px= $140? Are good X and Z substitutes or complements?

Explanation / Answer

The IRAC format which means issue, rule,application and conclusion format which we have to use here for analysing the market strategies which are used by different companies to promote their products and different accessories. so it is a very important trend which is going now a days by companies to promote anything which they want .they have their different benefits and losses but this is a very simple and faster method to get promotion in which a small effort has been done by printing on different t-shirts, caps and mugs that are spreading the same message to the whole community or market what they want . if we consider ,it is a very good strategy in legal and ethical way .let's see an example in India when a very popular mobile handset was launched that was Vivo v9 then its promotion has been done at very high rate. brand ambassador Aamir Khan has given this opportunity to promote the mobile phone and apart from that they distributed free t-shirts and caps to general public to wherever they go for the promotion .this makes a great effect on the nearby society in which the people were living they will come to know about the handset at very faster rate and the popularity of phone gets increased day by day and hence demand and selling also increases

Suppose if I get a name of Arnold Schwarzenegger on my t-shirt then it will be very good for me or for the society because if the picture of great personality is on my t-shirt then it will spread a very good message to the society like to do exercise daily ,to have take diet properly, to stay fit in the life etc it will spread a very positive message which will give huge impact to society so it will definitely a very good strategy I can say.

So finally I would like to say here that the concept of promoting by unique design logo on t-shirts, mugs, jackets etc can be very helpful for any company or industry if done in a good purpose way. it will target mass area inshot cost and time.