This is actually a marketing assignment, however I could not find “marketing” in
ID: 1135782 • Letter: T
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This is actually a marketing assignment, however I could not find “marketing” in the subject list. Can anyone help me to analysis the assignment question? What do I have to do, what do I have to include and relate to in a whole. **Do I have to construct a storyline by using the anime and manga characters?** if I need to, how should I construct? Thanks. Purpose: To apply concepts, tools and theories from the course to a practical situation TaskL. Essay (15%) The 2020 Olympics will take place in Tokyo, Japan from July 24 to August 9. According to Yoshiro Mori (the organizing committee of the Olympic Game), the opening and closing ceremonies will come as a surprise to all manga and anime fans, by displaying the pop culture of Japanese with Doraemon, Hello Kitty. Astro Boy and Dragon Balls "Remember? At the 2016 Summer Olympics in Rio, our Prime Minister Shinzo Abe made headlines for jumping out of a pipe in a Super Mario cosplay", said Mori. Being one of the main sponsors, Coke wishes to make use of the anime and manga characters (as shown in the following picture) to "Japanize" its image with a storyline and embed it into Japanese culture 6 months before the Olympics games. Suggest any SIX (6) sales promotional tools (other than free gifts) to enhance its image and sales over Pepsi in the world's markets. State the terms and conditions for each of the tools, with examples. * TOKYO 2020 OFFICIAL ONLINESHOP 2020 !! (30 marks)Explanation / Answer
Uses identified with the Olympic and Paralympic Games Tokyo 2020 are comprehensively isolated into the accompanying three classes: those identified with the organization and conveyance of the Tokyo 2020 Games by The Tokyo Organizing Committee of the Olympic and Paralympic Games (Tokyo 2020); those identified with programs led by the Japanese Olympic Committee (JOC) and the Japanese Paralympic Committee (JPC) went for upgrading the universal aggressiveness of Japanese competitors; and those identified with urban framework ventures actualized by the Tokyo Metropolitan Government, the national government and other related associations.
Most of the pay to cover uses identified with the organization and conveyance of the Games and the projects went for improving the worldwide intensity of Japanese competitors is relied upon to get from the Marketing Program created by Tokyo 2020. This program incorporates sponsorship, permitting, ticket deals, and so on. The Tokyo 2020 Sponsorship Program represents a to a great degree high level of the financial plan for anticipated pay, and is consequently seen as having an imperative part to play.
The Tokyo 2020 Sponsorship Program is being directed for the reasons and with the objectives demonstrated as follows. Diversions' Sponsors will add to a more extravagant future for Japan and the world through a wide assortment of measures, including adding to the productive organization and conveyance of the Games, and projects went for upgrading the worldwide aggressiveness of Japanese competitors.
Sponsorship Structure
The structure of the Olympic Marketing Program comprises of The Worldwide Olympic Partners, which are situated at the zenith of the structure overseen by the International Olympic Committee (IOC). Straightforwardly underneath The Worldwide Olympic Partners are nearby supporters of every National Olympic Committee (NOC) and Games' backers of the Organizing Committee of Olympic Games (OCOG).
The IOC errands the host city with setting up a "joint advertising" structure to guarantee the accomplishment of the Olympic Games.
The Tokyo 2020 Marketing Program includes the JOC exchanging its Olympic-related promoting resources (logos, assignments and other Olympic symbolism authorized from the IOC) to the Tokyo 2020 Organizing Committee, which thusly has the privilege to allow the utilization of these Olympic-related advantages for imminent Games' Sponsors.
The Tokyo 2020 Sponsorship Program initiates on 1 January 2015, after finish of the Sponsorship Agreement, and keeps running until 31 December 2020. The program comprises of three separate classifications (Tiers 1, 2 and 3).
The locale of sponsorship is constrained to Japan. Terms and states of sponsorship contrast as indicated by the class (Tier)
Participants in the Tokyo 2020 Sponsorship Program require to support both the Olympic and Paralympic Games Tokyo 2020
Support Rights
As indicated in the Tokyo 2020 Sponsorship Program, Games' Sponsors are allowed to utilize the underneath properties. Through their inclusion in the sponsorship program, Games' Sponsors will have the capacity to add to the effective organization and conveyance of the Games, and the change of the worldwide intensity of Japanese competitors.
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