A bank spent several thousand dollars to learn how customers were satisfied with

Question

A bank spent several thousand dollars to learn how customers were satisfied with the readiness of the bank's ATM's. ATM record, up to 4 decimal places, the time they are down. This situation illustrates the point that:

1. ATM's are seldom not working

2. ATMs are not dependable

3. The better banks conduct marketing research

4. marketing research should not be conducted when the information needed is already available

5. Marketing research should be used when the information needed is already available

Explanation / Answer

Answer -

The correct answer of it is (D)

This situation illustrates the point that Marketing research should not be conducted when the information needed is already available

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