dentify and list 3 to 5 popular mobile applications (apps). Then, answer the fol
ID: 1131714 • Letter: D
Question
dentify and list 3 to 5 popular mobile applications (apps). Then, answer the following questions:
Do these apps tell you anything special about consumers in general or a particular segment of consumers?
How could marketing research be used to develop new apps? Include the use of any technical marketing research tools that could be used. (Note: you are not required to come up with a new app, but should consider how marketing research could help in that process.)
If you were designing a new app, how could you use big data in marketing research to ensure that the app would be successful?
Discuss any ethical considerations in collecting, obtaining or using the big data discussed in 3) above.
Explanation / Answer
Consider the List of popular mobile applications (apps)
Face book tell special about consumers in general that this app is mostly used by youth are in the age range of 18-35 or half of users are the women. Similarly Google tell us that this app is used by youth of different uses, and WhatsApp is used by youth to connect with each other.
Marketing research used for develops apps first we have to check which consumer is going to use this app. It is the best way to identify the target customers for the app. With the help of market research decision can be better about the app design, quality, features etc,
Different type of technical tools is used in marketing research depend upon the owner which tool they used for market research. Tools which are used by owner i.e. surveys, interviews, groups, social etc.
Use of market research to ensure that the app must be successful for this we need to follow policy of work as per the system of app. We have to follow some steps as per the result of market research what is the demand of customer. App must as per expection of customers. So customers satisfied with your app.
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