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The American Baker’s Association reports that annual sales of bakery goods last

ID: 1131441 • Letter: T

Question

The American Baker’s Association reports that annual sales of bakery goods last year rose 15%, driven by a 50% increase in the demand for bran muffins. Most of the increase was attributed to a report that diets rich in bran help prevent certain types of cancer. You are the manager of a bakery that produces and packages gourmet bran muffins, and you currently sell bran muffins in packages of three. However, as a result of a new report a typical consumer’s inverse demand for your bran muffins is now P = 8 - 1.5Q.

If your cost of producing bran muffins is C (Q) = .5Q determine the optimal number of bran muffins to sell in a single package.

Optimal package size: units

Optimal package price: $

Explanation / Answer

Solution :- Marginal cost (MC) = 0.50 (First derivative of total cost function).

Equating Price (P) and Marginal cost (MC) in the given question,

8 - 1.50 Q = 0.50

8 - 0.50 = 1.50 Q

7.50 = 1.50 Q

Q = 7.50 / 1.50

Q = 5.

Optimal Package size (Q) = 5.

Optimal Package price (P) = 0.50 * 5 * (8 - 0.50) + 0.50 * 5

= 0.50 * 5 * 7.50 + 2.50

= 18.75 + 2.50

= $ 21.25

Conclusion :-

Optimal Package size 5 units. Optimal Package price $ 21.25 (approx).