iscussion Prompt: Cultural Stereotypes After reading the \"Cultural Stereotypes\

Question

iscussion Prompt: Cultural Stereotypes After reading the "Cultural Stereotypes" article below, come up with some additional myths and stereotypes about other countries Then focus on the U.S. and discuss some of the stereotypes foreigners have about this country. As you discuss the stereotypes that go each way, also consider and discuss how the stereotypes might negatively influence marketing and product development in the international arena and how to overcome those obstacles to have a successful business that transcends cultural barriers. Based on your reading and additional research, what might be the best way to conduct research and overcome those obstacles? Cultural Stereotypes All of us are raised with a set of cultural stereotypes about other countries; it's not just Americans who do this. Everyone does it! But when it comes to marketing products in another country you have to get way beyond the stereotypes and delve much deeper into the cultural foundations of that country. The first thing, though, is to recognize the stereotypes you hold and to seek ways to find out much more about the other culture The aim of this exercise is to sensitize students to the stereotypes they hold toward other cultures, and to recognize some of the stereotypes foreigners have about Americans. Hopefully, this will get a lively discussion going in the class. It might be good, too, to draw on the experience of class members who have traveled to different countries, and those students who come from other cultures The following are some myths about other countries that you'd do well to debunk if you're planning on marketing products there The British eat unhealthy, bland, and unappetizing food. NOT TRUE! The tables and supermarkets of the UK are now laden with food from all round the world, and some of the best restaurants in the world are now in London. The country with the highest number of Internet sites per head of population is the U.S. NOT TRUE! Finland and Sweden have more Internet sites per head of population than the U.S., and more cell phones per head of population too. . The U.S. has the highest percentage of immigrants among its population in the world. NOT TRUE! Australia has a higher percentage than the U.S New Zealand is a rural society with a lot of sheep. NOT TRUE! Although New Zealand does have a lot of sheep, it's one of the most urbanized countries on earth, with almost 90 percent of its population living in urban areas. Thai people eat with chopsticks. NOT TRUE! Although Americans tend to eat with chopsticks in Thai restaurants, you'll rarely find people doing this in Thailand. Spoons and forks are the order of the day Resources: http://www.allaboutcounseling //racerelations.abou lywood ommon-Native-American-Stereotypes-In-Film-And-Television.ht alyzing cultural stereotypes in multinational business: United States and Australia

Explanation / Answer

There are various myths and stereotypes that people hold for other countries like-

Africa is poor and always will be... NOT TRUE.. out of the ten fastest growing economies sixty percent are african

Indians are uneducated...NOT TRUE.. As it is very common in India to hold a Phd and be an MBA.

And the stereotypes people have about America are like:-

All Americans have guns and they are obsessed with it.

Americans are often seen as very Hard working people whether in their jobs or some other work.

Marketing a roduct in a country with many sterotypes is such a hassle as some people would perceive it as of cheap quality and some may see it of non durability. Thus, it poses many problems for the product to become a success. But there are some things which could be done to get over these stereotypes and make the product a success like making people aware about the features of product through advertisements or offering free samples. This way they might remove some of the stereotypes and start appreciating the product. A proper research should be conducted to understand the problem of the people over there and making the producta success. Best way to conduct such research to come over such obstacles are one can try to establish a brand identity so that the product can be easily distinguished with other proucts, one can also try to understand the needs of the target market and fulfill such needs.

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