How will you transform McDonald’s so it can compete to serve the customers bette

Question

How will you transform McDonald’s so it can compete to serve the customers better than its rivals. Please use any transformation framework that you think suitanle for McDonald’s current situation. write down at least your new vision, strategy, communication plan, and innovation plan How will you transform McDonald’s so it can compete to serve the customers better than its rivals. Please use any transformation framework that you think suitanle for McDonald’s current situation. write down at least your new vision, strategy, communication plan, and innovation plan

Explanation / Answer

Answers:

According to me:
The new vision of McDonald’s should be :
“Our mission is to be our customers’ favourite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.”

There are several business factors covered in the mission statement with focus given to innovation and the market needs. It focuses on providing high-quality food to the consumers and matches the goods and services to the expectation of the consumers.

It should focuses on the approach of human resource management and the position of corporate social responsibility. The brand image of the company and its products is also covered in the mission statement.
The strategic direction of the company is reflected in McDonald's and various business aspects are characterised in a vision statement.

Communication plans:
Value chain handles inbound logistics through the collection of raw materials like meat, vegetables etc from the suppliers. It is then delivered to the stores and franchises for processing raw materials. Cost leadership is the focus here which is also beneficial for the consumers. This factor stays true to the cost aspect that sets the company apart from others.
Inbound logistics- It has one of the best-recognised supply chains in the world which is also the strength of the company. It focuses on speed and timely delivery. This is a strong point for the consumers who identify with the company for its fast food service.
Outbound logistics includes strong distribution network and adoption of quality control measures which helps the products to reach in proper shape. The freshness and quality of the food are few challenges that the company has been able to fulfil.
The factor of price leadership, distribution network and different promotions makes it effective in the area of sales and marketing. The factor of standardisation across the globe with the task of selective designing of meals according to different cultures gives the company an added advantage amongst the consumers.

McDonald’s Should focuses on lower cost strategy they used to remove un wanted cost, from all its operate and corporate expenses. Then they should not sacrifice the quality. and started to expanded their operation with executed Plan-to-Win strategy.

According to me following are the 7 reasons that will help McDonald’s current situation to withstand in market and compete with their rivals:

1]Branding:
When someone says McDonald’s, what comes to mind? It is the golden arches? Maybe Ronald McDonald? How about the Big Mac? Yep, MickeyD’s is loaded with brand images that are embedded into the souls of Americans from a very early age, and the company’s influence has been profound.
So they need to maintain this.

2]They should make Tough Choices:
Recently they have added McCafe but it was expensive so they need to add such choices that is lower cost but high quality to customers.

3]They Should Innovate Better than Anyone

4] They Should Copy Better than Anyone

The major missing today in McDonald’s is quality of food, food is not much liked by the customer so they should focus much on that as there are several rivals in the market who are providing best quality in low amount of cost

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