Suppose Apple plans to launch a brand new “iPhone 7X” soon, and you are the pers
ID: 1125906 • Letter: S
Question
Suppose Apple plans to launch a brand new “iPhone 7X” soon, and you are the person chosen to arrange auctions to sell the first 100 iPhones 1 week before they go on sale in shops globally. Your goal is to maximize revenues from these 100 iPhones. How would you do that - describe your approach in no more than 10 sentences! Suppose Apple plans to launch a brand new “iPhone 7X” soon, and you are the person chosen to arrange auctions to sell the first 100 iPhones 1 week before they go on sale in shops globally. Your goal is to maximize revenues from these 100 iPhones. How would you do that - describe your approach in no more than 10 sentences!Explanation / Answer
My approach will be the following:
1. Increase spend in market campaighn in most developed cities across USA, explaining the new features and its added advantages over the previous version of iPhone
2. Create a new offer saying that people will recieve iPhone from the delivery head of their constitutency or terrotiry if they are selected after registration
3.It makes people to register through for their iPhones, registration fee of $100 is levied on each registration, it increases the revenue.
4. If approximately we get some 10,000 - 20,000 customers for registration, it helps increasing our revenue
5. Once , we shortlist them, we sell at a premium value of 20% on phone, with a case attached to it and a certificate of participation from CEO/ COO of Apple.
It costs Apple nothing, but it increases revenues, brand value and customer satisfaction.
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