case 4 Kinshasa Abroad- African Cuisine and Culture (B) tukoa Kabasella and his

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case 4 Kinshasa Abroad- African Cuisine and Culture (B) tukoa Kabasella and his wife CJumbes, Ohio, called Kinshe urane in ut coxncept is to provide a unique African cubura culeural diversity in the area and Prosmity to Ohie Howewr, customer tumn and reve- fallen well shot of his projoctions He is seck o ovly, o wometing has been below sll Christiason retumed to his office aficr his initial eint that Mr. Kabasell hal anmcred hs questien Kimba with Mr. Kahasella at Kinshass Aleoad. lHe fck they g and comprehensvely. 1 ges that the chent's perspective alone was What changes mighe Knha cicer basis for formulating the marketing proldem As he concege to make w doted on de meeting, he began to create a list ofnCakou? to nr he had abut what nngle account forche lack· ister perfoemance of Kinshasa Abroad The quitoes and swring aond- t is clear that Mr. Kabasella is noe parsuing a well underlying marketing ebleis Becaise you wcre ahe ksped market segment, bunt that is peobally true of w the mecting with Mr Kabull Bill hared his thenghes restaurants in che arca, perhups even of some that wih yos and wed yo re highly saccessful. But what segments would be mot edined to frequent Kinshasa Alroad? What groups aould be most interested in African food and beverages? Questions Nould these same groups be the ones most interested in blp Sian anak dex has thcan mesic? Are there groups interested in dancing in in dancing inshouid be studed t what consureaes bosse" get markets, uing iorory The abscnce of a target market might count for 2 Whant acndany oures are railab y the advertising messages Mr. Kahusells places in provide usefu informution for this praject ical newspapers are so general in nature. Whar have 3 Sort shrough the s Christianson identified onsumers thought when they havsc thos abi? aboveandar.tes you-may be relevant. pecifcally, what comes to mind when they think of Which ones wouid be best addressed using depth irca food, African beverages, or African mesic? Are interviews l and which ones wouid be more appro hor thoughts at all consistent with what the food, bes- nges, and music are really like? Among consumers who Create a ist of open ended ns not tried Kinshasa Abroad, what would their reac- s be if they sampled African food, beverages r Kinshasa Abroad's martating problemial e if they sampled African food, beverages, or he ihsghes necessary to oe precisely define tme Are there more effective ways to communicane s. eat.. list er oper rod gastrs focus he sature of an African restaurant to people in Ohiogroup moderstor covle use ts guide participants oiald be employed if Mr. Kabasella better understood insights concerning Knshase Abroads marketing e there some "hot button" advertising e there some -hot buton eing themes thutudion of edervie University, 251 Norh Man Stet Cter

Explanation / Answer

1. This reseaech is done for a problem which is not studied before or had not a clear explanation. In this question this study is done for african cuisin and culture and african group are studied for more clear explanation.

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