E) hindsight bias 28) The related marketing issun and interpreting indormation a

Question

E) hindsight bias 28) The related marketing issun and interpreting indormation absout process of collecti A) product devel B) market C) marketi D) data m research ) social 29) s a term used to separate a company from eflons that emphasize production or transaction, and includes long term interactions with satisfied customers 29) A) Customer satisfaction B) Relationship marketing C) Sales D) Social commerce E) Customer loyalty 30) tility isthebenefit provided by making the company's products 30) available where . customers want to purchase them A) Value D) Possessio E) Place B) Form C) Time asto classify people by focusing on why they behave the way they do by 31)_ and opinions. 31) Businesses use as brand preferences, media preferences, values, attitudes, self-concept A) psychographics B) geographic segmentation C) demographics D) market penetration E) social commerce 32) Grouping customers with similar characteristics, behaviors, and needs is known as32) A) a marketing mix B) market segmentation C) market development D) market penetration E) social commerce 33) 33) The study of the statistical characteristics of a population is called A) ethnographic research B) demographics C) psychographics D) behavioral segmentation E) anthropology 34) When you segment a market using demographics, you subdivide your customers according to 34) characteristics such as their A) neighborhoods B) lifestyles C) ethnic group D) habits

Explanation / Answer

As per Chegg policy, I will answer 4 questions which are properly visible.

31> A

Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.

32> B

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

33>a

This is the definition of ethnographic research.

34> C

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education.

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