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ID: 1121412 • Letter: H
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Target case Attached Files:Target case from Forbes.pdf (419.317 KB) Here are some things to think about as you are reading. We will talk about your answers to these questions and more) in our last class meeting. What is Target's motivation for the type of analysis and marketing this story talks about? Where did Target get the data they used? Who does that data belong to? Do you think Target is intruding upon customers' privacy or working hard to provide customers with good customer service? Or are they doing something else? Did your answers to any of those questions change between reading the story and reading the comments?Explanation / Answer
Target wants to focus on customers and can gain as much possible. The motive is to more profit and have edge over competitors
The data they get from consumers purchases online. The data belongs to consumers
They are trying to provide customers with good customer service and earn profit
No it does not change between reading the story and reading the comments
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