1.) The components of an offer a company brings to market, known as the marketin
ID: 1121346 • Letter: 1
Question
1.) The components of an offer a company brings to market, known as the marketing mix, includes all of the following except _____.
a. Product
b. Place
c. Price
d. Positioning
2.) Which term refers to the perception of a brand in the minds of the target audience relative to the brand s competition?
a. Position
b. Image
c. Personality
d. Brand anatomy
3.) Whole Foods grocery stores has chosen to market its organic products to college-educated consumers. This approach is an example of what type of segmentation?
a. Demographics
b. Psychographics
c. Benefits sought
d. Geographic
e. Geodemographic
4.) Red Bull offers a variety of flavored beverages sold individually and in multi-item packages, via vending machines, stores, and restaurants, at a premium price, promoted through events. Which term below is best reflected in this description of Red Bull?
a. marketing communication mix
b. marketing mix
c. value proposition
d. marketing plan
e. situational analysis
5.) Amazon lacked brick-and-mortar stores in key markets (a(n) _____), and likely motivated its acquisition of Whole Foods.
a. strength
b. weakness
c. opportunity
d. threat
e. external factor
6.) When consumers buy a Chevrolet sedan, they receive a core product, actual product, and augmented product. The core product is ____; the actual product is _____; and the augmented product is _____.
a. automobile; transportation; roadside assistance
b. transportation; automobile; roadside assistance
c. automobile; roadside assistance; transportation
d. transportation; automobile; automobile models
7.) Pricing an offer using a ______ strategy can influence perceptions of product quality in the market.
a. price skimming
b. high-low pricing
c. predatory pricing
d. value-based pricing
8.) Amazon’s acquisition of Whole Foods most directly expands its design options for _____ aspects of its offers.
a. promotion
b. product
c. place
d. Price
e. positioning
9.) When competing against other energy drinks like Red Bull and Monster, 5-Hour Energy is thinking through how to get its brand to occupy a clear, distinctive, and desirable place in its target customers minds. What problem is it trying to solve?
a. promotion
b. targeting
c. segmentation
d. positioning
10.) Sam is opening a new restaurant. While training the new employees, Sam discussed the company’s mission, defined objectives for the company for the coming years and described customers in their target market. He spoke about their menu offerings and where their future restaurants would be located. Sam is sharing the restaurant’s _____.
a. Reengineering plan
b. hierarchical restructuring plan
c. financial plan
d. marketing plan
e. contingency plan
Explanation / Answer
1> d. Positioning
Reason
Marketing mix consists of product, price, promotion, and place.
2> a. Position
Positioning refers to the place that a brand occupies in the mind of the customer
3> a. Demographics
Demographic segmentation is where a market is divided up based upon demographic differences between consumers, such as age, gender, race, and income.
4> d. marketing plan
This is the marketing plan to structure efficient sale of the product.
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