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ditferentiation through advertising these compaies ospeauly Coca-Cola Describe t

ID: 1120776 • Letter: D

Question

ditferentiation through advertising these compaies ospeauly Coca-Cola Describe the risks and rewards of advertis- and Peps ane condered oligopolists rather ing from the perspective of both the brand and the consumer apright 0 2018 W.W. Norton&Company;, nc hamera on dsion an to ghe the mpessin tur the gods are low qualty The comeral on nthmpression thur the goods are high quality curne for the goods they are advertising The commercals on telesin are intended to shit the demand curnve for the goods to the left QUESTION 23 1 points

Explanation / Answer

Question

One of the reasons that the companies tends to advertise on television is to indicate that their products are better than the products of competitors.

By displaying the features of their products in subtle way and extremely highlightingthem, companies tries to give the impression that their goods are of high quality.

Thus,

The correct answer is the option (c).