11. On November 18, 2012, Nintendo released its 8 th -generation video game cons

Question

11. On November 18, 2012, Nintendo released its 8th-generation video game console, the Wii U. In November 2013, Microsoft and Sony followed suit by releasing the Xbox One and PlayStation 4, respectively. Although these three video game consoles have dominated the video game console market, new micro-consoles, which download games from application stores such as Google Play, have begun entering the market. One such micro-console is Ouya, which entered the market, what strategy would you pursue? Explain.

Explanation / Answer

Micro Console should focus on niche segment they should initially try to build there customer base. As the games can be downloaded from google Play. Micro consoles can take advantage of technoloical progress and gain its niche segment easily . They should try to offer customers in his segment with a platform that is cheaper then macro consoles .

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