Hush Sports Inc., sellers of sportswear, transitioned from being just a brick-an

Question

Hush Sports Inc., sellers of sportswear, transitioned from being just a brick-and-mortar store to an online marketplace for sports goods. Hush Sports still relied on customers to call the store for feedbacks or complaints. To speed up the process, the company updated its Web site with options for the customers to review the products they purchased. Positive reviews attracted more customers, and negative reviews helped the company improve its products. Which of the following strategies has Hush Sports included in its business process? Conversational marketing Crowdsourcing Cooperative advertising Blogging

Explanation / Answer

Conversational Marketing can be described as the process of marketing with the intention to increase the conversations between the buyer and the sellers. Here, in this case, the Hush Sports is encouraging its customers to interact by giving reviews of the product they have bought, it can be on the phone line or on the newly launched websites. The business strategy used by the Hush sports here is Conversational marketing.

Let's see the definitions of other strategy given here to make things further clear.

Crowdsourcing means using the service of a large number of people to gather information related to something here, in this case, the products of Hush sports, but Hush sports is using the services of only his own customers and haven't hired any other people paid or unpaid to provide reviews for their product. (Crowdsourcing generally involves a huge number of people here people are limited.)

Cooperative advertising is when the wholesaler and the distributors come together, pool their sources to advertise.

Blogging is the case when the Hush would have written descriptions on the internet explaining its product and try to attract the consumers from there, which is not the case here.   

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