9. The key elements customer relationship strategy require changes to be made to

Question

9. The key elements customer relationship strategy require changes to be made to of a culture) a) Policies and business proces to place the customer first (a customer-centred b) Customer services that measured to enhance the customer experience are c) training to emphasises customer service and satisfaction Employee d) All of the above. Reasons: 9. The key elements customer relationship strategy require changes to be made to of a culture) a) Policies and business proces to place the customer first (a customer-centred b) Customer services that measured to enhance the customer experience are c) training to emphasises customer service and satisfaction Employee d) All of the above. Reasons:

Explanation / Answer

Solution: All of the above

Explanation: The aim of the customer relationship strategy is to build a relationship with a customer over a period of time. Thus it is important to deliver training to emphasise customer service. Company should set policies that place the customer first and by aiming to share a value set with their employees and customers, companies can build strong relationships which can be helpful in winning new business

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