32.Which of the following is an example of product competition? a.A movie theate

Question

32.Which of the following is an example of product competition?

a.A movie theater and a video rental store

b.A sports drink, a soda, and a bottle of water

c.An amusement park, a Caribbean cruise, and a beach resort

d.Pizza, hamburgers, and deli sandwiches

e.All of the above are considered product competition.

33.Advertisements that demonstrate the superiority of a product based on its lower price per ounce and its superior performance in Consumer Reports are attempting to influence:

a.the behavioral component of consumer attitudes.

b.the affective component of consumer attitudes.

c.the cognitive component of consumer attitudes.

d.the learning component of consumer attitudes.

e.the reinforcement of consumer attitudes.

34.The majority of cotton sold in this country is used to make clothing. When consumers demand less clothing, the cotton market slows down. This is an example of:

a.derived demand.

b.inelastic demand.

c.joint demand.

d.the acceleration principle.

e.elastic demand.

35.The process of dividing a larger market into smaller groups based on one or more meaningful, shared characteristics is called:

a. market segmentation.

b. segmentation variables.

c. market fragmentation.

d.positioning. e.target marketing.

36.What does the term ‘product positioning’ refer to?

a. The place a product offering occupies in consumers’ minds on important attributes and relative to competition

b. A careful analysis of primary data

c. An old and outdated concept that has been replaced by segmentation Geographic segmentation, often within major metropolitan areas

d. Shelf locations in major chain, grocery, and department stores

Explanation / Answer

1. The competition of the product are involved in the similar market segmnet but offer products with different features and benifits. All of the above are the examples of product competiition.

2. These reports influence the learning component. This is because they are targeting the consumer knowledge/learning for his future actions towards the brand.

3. Cotton is an input in clothing. The demand for cotton is a derived demand because it depends on the demand for cotton clothes in the market.

4. This is known as market segmentation.

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