12. Automakers typically sell their cars through independent dealers. However, t
ID: 1115918 • Letter: 1
Question
12.Automakers typically sell their cars through independent dealers. However, their cooperation is enforced by written agreements (franchises) that explicitly detail what each party’s rights and responsibilities are and how they will coordinate marketing and information flows. What kind of marketing system is this?
a.A contractual vertical marketing system.
b.A conventional marketing system.
c.An administered vertical marketing system.
d.A corporate vertical marketing system.
e.A horizontal vertical marketing system.
13.Which of the following statements is FALSE?
a.In distribution strategy, the focus is on customer satisfaction.
b.Channels that include intermediaries are indirect channels.
c.Selective distribution strategies are most suitable for convenience products.
d.When channel members reduce the number of transactions by providing a variety of products in one location, they are providing assortment, an important channel function.
e.All of the above statements are false.
14.Auntie’s Bookstore in Spokane tries to be inviting for patrons who want to spend hours in the store browsing and reading books. Areas of the store have big comfortable armchairs, throw rugs on the floors and good lighting conducive to reading. This is an attempt to manipulate the store’s:
a.cultural impact
b.customer service strategy
c.atmospherics
d.promotional strategy
e.communications strategy.
The Clayton Act:
a.prohibits exclusive dealing if it restricts competition.
b.provides for the legal protection of your brand.
c.established the Federal Trade Commission.
d.prohibits exclusive distribution.
e.The Clayton Act does all of the above.
The Marketing Plan [3 questions]
CLV [1 question]
RFM [1 question]
Satisfaction [1 question]
Comprehensive Questions:
Which of the following is the best definition of marketing?
Selling products at a profit
Delivering customer satisfaction while meeting organizational goals
The creation of needs and wants in consumers
Constantly inventing new products
Managing and influencing customers
17.In relationship marketing, a business focuses on:
a.maximizing production so that sales to customers can be maximized as well.
b.satisfying mutual needs so that customers keep coming back over the long term.
c.making sure that customers keep purchasing whatever it is that the business has to sell.
the creation of needs and wants in consumers.
e.selling products that benefit customers, stockholders and society at large.
18.Customer value emphasizes:
a.service (before-sale and after-sale).
b.price.
c.quality.
d.differential benefits.
e.All of the above.
19.The ________ involves meeting organizational goals by identifying customer needs and satisfying them.
production orientation.
marketing concept.
selling orientation.
promotion orientation
societal marketing concept
20.The elements of the marketing mix are:
a.promotion, position, place, price.
b.price, purchase, product, promotion
c.place, possession, product, purchase
d.product, price, place, promotion
e.people, place, product, promotion
Explanation / Answer
12.a. A contractual vertical marketing system.
A contractual vertical marketing system follows a formal agreement between different levels of production & distribution channel.Based on this agreement transaction takes place between two parties.
13. Selective distribution strategies are most suitable for convenience products. False
Selective distribution strategies are most suitable for shopping products.Selective distribution means a producer selects a limited number of outlets to sell products.The main purpose of this the producer can select the best-performing outlets & give effort on that.Selective distribution functions best when consumers have a preference for a particular brand & will look for the outlets that supply the particular brand.
14.This is an attempt to manipulate the store’s: customer service strategy.
Customer should be given more priority.They should be provided with better service at an affordable cost.
The Clayton Act does all of the above.
The Clayton Act prohibits exclusive dealing if it restricts competition. It also provides for the legal protection of your brand,established the Federal Trade Commission & prohibits exclusive distribution.
Delivering customer satisfaction while meeting organizational goals is the best definition of marketing.
Meeting organizational goals can be best achieved by meeting the customer's needs.Customer satisfaction is the main focus of marketing.
17. In relationship marketing, a business focuses on: satisfying mutual needs so that customers keep coming back over the long term.
Relationship marketing is a strategy designed to encourage customer interaction & long-term engagement.
18. Customer value emphasizes: all of the above
Customer looks all these four things before buying a product,i.e.,service,price,quality & differential benefits.
19. The marketing concept involves meeting organizational goals by identifying customer needs and satisfying them.
It is the marketing strategy which focuses on customer satisfaction & needs to achieve organisational goals.
20. The elements of the marketing mix are: product, price, place, promotion
Product refers to the goods & services which a company offers to sale in a particular market.
Price refers to the amount of money which is paid by the customer to get this product or service. Or it can be said that the amount charged by the company to sell its product.
place refers to where a company is going to sell its product.
Promotion refers to all marketing activities like advertising,brocher distributing, etc to market its product.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.