Katniss feels she needs a new dress for her high school prom. This is an example
ID: 1114134 • Letter: K
Question
Katniss feels she needs a new dress for her high school prom. This is an example of problem recognition which is caused by:
Cognitive dissonance
A gap between information search and alternative evaluation.
Differences between a consumer's actual and desired state.
Disagreement with multi-attribute choice criteria.
Cognitive dissonance
A gap between information search and alternative evaluation.
Differences between a consumer's actual and desired state.
Disagreement with multi-attribute choice criteria.
Explanation / Answer
When Katniss feels she needs a new dress for her high school prom. This is an example of problem recognition which is caused by Differences between a consumer's actual and desired state.
This is because when she feels she needs a new dress for the school prom, it means she is making her decision based on the difference between her ideal situations and her actual state. It means her present dress is not ideal for the school prom, so she decides to take the new dress.
Hence option third is the correct answer.
Option third is; Differences between a consumer's actual and desired state.
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