SevenCloud Inc., a soft drink company, provided service to fair amount of custom

Question

SevenCloud Inc., a soft drink company, provided service to fair amount of customers for a whole year until a new company called Sparkle Inc. came up. Sparkle provided flavored water as a new product in the beverage market. Customers were eager to try out this new product and purchased it because they believed that it a better substitute for aerated beverages. SevenCloud was afraid that if the trend continued, it would soon run the risk of going out of business. In this scenario, which of the following did SevenCloud Inc. experience?

1. Opportunity?

2. Merger?

3. Threat?

4. Weakness?

Explanation / Answer

Since the customers were eager to buy and try out this new product there is a threat Sevencloud inc as its product may face lack of demand and its sales volume may go down .

At the same time there is an opprtunity for Sevencloud inc. to get into flavoured water business and capture the market

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