Do the following slogans constitute protectable business properties? a. MetLife:

Question

Do the following slogans constitute protectable business properties? a. MetLife: "Get Met, It Pays" b. General Electric: "GE Brings Good Things to Life" c. Nike: "Just Do It" d. Toys "R" Us: "R Us" Starbucks, Inc, the international coffeehouse, is an aggressive defender of its name as well as the names for its coffees. It has ongoing litigation for infringement: A & D Cafe of Brooklyn, New York, uses the name "Warbucks" for its coffee, and Starbucks has filed suit against the cafe for dilution of its trade name. Sambuck's Coffee House of Astoria, Oregon, has been sued by Starbucks for dilution. However, the owner of the cafe is Samantha Buck-Lundberg and she explains that the name of the cafe is a play on her name. Black Bear Monster Roastery in New Hampshire uses the name "Charbucks Blend" for one of its coffees, and Starbucks has filed suit for disparagement. Backwash.com had a link to Starbucks on its website. Starbucks filed suit to have the link removed, which Backwash did, citing "unappreciative" reasons. Coffee Bean & Tea Leaf Co. of Los Angeles has sued Starbucks for trademark infringement for the company's use of the term "ice blended," a term that the LA company claims it coined. What protections exist for trade names? For trademarks? Do you think there is infringement in these cases?

Explanation / Answer

Ans-9- yes these slogan have protectable property because these are attached with those brands from their beginning and are very familiar among people. So according to law their copy or dilution will be wrong. So they have protectable property.

Ans-10- the protection for trade name or trade mark include the prohibition of their use by another agency or company without the permission of trade mark holder.

There seems no infringement except the second last case. Because in other cases the names are not exact copy of trade name but in second last case the web was using tradename without permission of trade name holder.

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