Visit the Web site of electronics retailer Best Buy www.bestbuy.com The Web site

Question

Visit the Web site of electronics retailer Best Buy www.bestbuy.com

The Web site is classified as a shopping site, or online store. Review the material in the chapter on retailing strategy and store atmospherics. Answer the following questions.

a. How does the design and layout of the Best Buy Web store appeal to the company’s target market(s)?

b. How would you describe the atmospherics created by the online store? If you have or can visit a brick-and-mortar store, compare the store’s atmospherics to the Web store.

c. In what ways does Best Buy use its online store to enhance its brick-and-mortar stores?

Explanation / Answer

a) The design is appealing, I being the customer if I'll see and analyse. I am able to identify and locate the things which I wanted.

b) It is subtle. Comparing to the bricks and mortar store, I would find more displays, more sound, which was missing in this website.

c) Check the product online and you can choose to buy it from your nearest Best Buy offline store. Experince the change :)

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