Name a product that you regularly purchase from a firm that operates in an oligo

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Beverage industry is an example of oligopolistic market as few competitiors which include coca-cola and pepsi are competing to capture the market share with similar products to offer. In its advertisements, Coca cola uses its tagline "Open happiness" to aquire family audience market share while its own brand "thumbs up" tries to capture market share with youngsters and college students.

Pepsi, on the other hand has a common product for all its perspective consumers and it keeps changing its taglines as per the taglines used by its competitors. This is an example of interdependence in oligopolistic market. The prices of both the beverages have zero to negligible difference as a price war is very likely to destroy all the market share as new competitors will eventually offer lowest prices if the price war begins.

Both the beverage companies are constantly trying to tie up with different food chains to increase their sales. Coca cola has a tie up with Mcdonalds and Pepsi has a tie up with burger king. Therefore, oligopolistic market operates in coordination because limited competitors get to prevail in the market with substantial market share.

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